Royal Challenge Whisky
Royal Challenge, abbreviated as RC, is a whisky brand in India manufactured by United Spirits Ltd. The brand was initially created by Shaw and Wallace, and is now owned by Diageo through United Breweries Ltd.
The brand was first introduced in India in the early 1980s and is one of the popular whisky brands that are manufactured in India. It is produced through a combination of Indian grain spirits, scotch malts and a neutral grain spirit derived from molasses.
Royal Challenge is a grain-based whisky blended with Scotch malts, Indian malts and neutral grain spirits. The brand was initially launched by Shaw Wallace in India in the early 1980s, and is currently owned by Diageo subsidiary, United Spirits Limited.
It was once the market leader in the premium whisky segment during the 1980s and 1990s, following which the entry of other premium whisky brands in India such as Royal Stag and Blenders Pride brought about a change in the dynamics of the premium whisky segment.
The alcohol strength carried by Royal Challenge is 42.8% ABV, the permissible levels of alcohol for whiskies in India.
The brand was officially introduced to the United States in 2012 by the American United Beer & Spirits at the Wine and Spirits Wholesales of America Conference.
Royal Challenge lays the claim to being the first brand to cross the threshold of 1 million cases in the mid-prestige price segment, and that over 4.5 million cases of the whisky are sold annually.
Royal Challenge has won awards at the following competitions and reviews:
Bronze Medal at the International Spirits Challenge, UK.
Awarded a Gold by Reader’s Digest.
Awarded Two Stars by the International Taste and Quality Institute.
Also, read about Best Whisky in India
19th January 2019http://www.unitedspirits.in/royal-challenge-whisky.aspx
Royal Challenge Whisky Tasting Notes
An amazingly smooth whisky, the secret of its velvet-like texture lies in the use of leisurely matured malt and grain spirit.
The finishing gets long, smooth, deep and yet so delicate.
Recommended For You
Ye Monks Scotch
Ye Monks Blended Scotch Whisky is, as the 1970s bottle says, "a curious old whisky". It's like they could tell the future and see that would would one day be considered a rare, antique piece spirits history.
Bourbon de Luxe
A four-year-old straight bourbon produced by Jim Beam at their distillery in Clermont, Kentucky. This young bourbon is versatile and can either be drunk neat, as part of a long drink or in cocktails.
Long John Whisky (Vietnamese)
Long John is a brand of Blended Scotch Whisky. The brand dates back to 1900 when it was established by 'Long' John Macdonald.
Something Special Blended Scotch Whisky
Something Special is a blended Scotch whisky that has enjoyed a particularly dominant presence in South American countries. The blend’s fingerprint malt whisky came in from the Speyside distillery of Longmorn which played a pivotal role in its popularity as a luxury whisky during the early 20th century.
The Macallan 15yr Malt Scotch
The Macallan 15yr Malt Scotch
An easy going and easy on the pocket whiskey from Midleton distillery. Dunphy's was first produced back in the 1950s for the US market, with mixing and Irish coffee very much in mind. It was available there up to around 1988 but now is mostly confined to Ireland.
Maturing with the passage of time, Genius Whisky undoubtedly takes one to the soaring heights of pleasure.
Golden Loch Scotch
Thick and not very volatile, very sweet smell. Buckets of caramel, light oak
Jim Beam 7yr Bourbon
The 12 years in the barrel seems to have been just the right amount of time needed for this Jim Beam® Signature Craft, as it's full flavored with just the right amount of oak notes and wonderfully easy to drink.